Who we are

Our website address is: https://www.switzerlandical.com

We place a high value on your trust. Because of that, we aren’t going to sell, rent, or trade your personal data to or with any other individual or business – even if they ask very nicely, or offer us a lot of money.

This privacy policy is here to let you know how we collect your personal information, how we use it, and how we safeguard it.

Your data may be stored in one or more places. For example: your account data is stored in the database on the web server of our hosting provider. E-mail is stored on the servers of our e-mail provider, but not on our local computers. Data is also stored in backups. The companies we work with comply to the GDPR or the EU-US Privacy Shield certification.

We take the EU General Data Protection Regulation (GDPR) seriously. We have taken precautions to store your data in as few places as possible, and we do so as safely as possible. We have firewalls, virus scanners and SSL connections in place to protect your data. We delete submitted form data when we no longer need it.

Software we use on our website that affects you

Google Analytics

We use Google Analytics – a third party service provided by, well, Google – to gather details about visitor behaviour – how long visitors spend on different pages, where, geographically, visitors originate from, how many pages they visit etc. We use it because we want to know what visitors like and don’t like – really important information to help us generate more visits and ultimately new business.

Don’t worry: we can’t identify you from this information, we won’t ever make any attempt to do so, and we don’t allow Google to do so either. Everything we track through Google Analytics is completely anonymous.

Here’s their privacy policy if you’re interested.

Microsoft Clarity

We have installed a Microsoft Clarity cookie on every page of our site. Clarity captures the interactions on our website such as how the page has rendered and what interactions users undertake such as mouse movements, clicks, scrolls, etc. By default, any sensitive content such as passwords, usernames, etc. are masked before sending to Clarity. Clarity is GDPR complaint as a data controller.

Here’s their privacy policy if you’re interested.

Cookies we use on our website that affect you

What is a cookie?

Cookies are text files containing small amounts of information which are downloaded to your personal computer, mobile or other device when you visit a website. Cookies are then sent back to the originating website on each subsequent visit, or to another website that recognises that cookie. Cookies are useful because they allow a website to recognise a user’s device.

How long are cookies stored for?

Persistent cookies – these cookies remain on a user’s device for the period of time specified in the cookie. They are activated each time that the user visits the website that created that particular cookie.

Session cookies – these cookies allow website operators to link the actions of a user during a browser session. A browser session starts when a user opens the browser window and finishes when they close the browser window. Session cookies are created temporarily. Once you close the browser, all session cookies are deleted.

Cookies do lots of different jobs, like letting you navigate between pages efficiently, remembering your preferences, and generally improve the user experience.

You can find more information about cookies at: www.allaboutcookies.org and www.youronlinechoices.eu

Cookies on switzerlandical.com

If you leave a comment on our site you may opt-in to saving your name, email address and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. These cookies will last for one year.

You can decline all cookies when you visit our site. If you do not, then all of the cookies below will be activated:

Google Analytics

Google Analytics collect anonymous information via cookies added to your browser when you visit our site. If you delete the cookies in your browser, you will be considered a new visitor and will be assigned a new cookie.

Facebook cookies

When someone visits our website and takes an action like completing a form, visiting a specific page or watching a video, the Facebook pixel is triggered and reports this action back to our Facebook account. This enables us to show the most relevant content and advertise to you and other people like you (for example people who may be the same age as you, work in the same industry or come from the same location) on Facebook.

The data collected in this way is anonymous to us, i.e. we do not see the personal data of individual users. However, this data is stored and processed by Facebook, which is why we are informing you, based on our knowledge of the situation.

Facebook may link this information to your Facebook account and also use it for its own promotional purposes, in accordance with Facebook’s Data Usage Policy (www.facebook.com/about/privacy).

Microsoft Clarity cookies

This cookie is used by Microsoft Clarity. Clarity captures the interactions on a website such as how the page has rendered and what interactions users undertake such as mouse movements, clicks, scrolls, etc.


We use the platform offered by Ezoic.com for display advertisement and various other functionality, like its Content Delivery Network and website statistics.

More information: https://g.ezoic.net/privacy/

Affiliate-Program and Affiliate-Links

We include so-called affiliate links or other references (which may include, for example, search masks, widgets or discount codes) to the offers and services of third-party providers in our online offer (collectively referred to as “affiliate links”). If users follow the Affiliate Links or subsequently take advantage of the offers, we may receive a commission or other benefits from those third parties (collectively, “Commission”).

In order to be able to track whether the users have taken advantage of the offers of an affiliate link used by us, it is necessary that the respective third-party providers learn that the users have followed an affiliate link used within our online offer. The assignment of the affiliate links to the respective business transactions or to other actions (e.g. purchases) serves the sole purpose of commission accounting and will be cancelled as soon as it is no longer necessary for the purpose.

For the purposes of the aforementioned assignment of the affiliate links, the affiliate links can be supplemented by certain values that are a component of the link or can be stored otherwise, e.g. in a cookie. The values may include, in particular, the source website (referrer), the time, an online identifier of the operator of the website on which the affiliate link was located, an online identifier of the respective offer, the type of link used, the type of offer and an online identifier of the user.

Notes on legal bases: If we ask users for their consent to the use of third-party providers, the legal basis for the processing of data is consent. Furthermore, their use may be a component of our (pre-)contractual services, provided that the use of the third-party providers was agreed in this context. Otherwise, user data is processed on the basis of our legitimate interests (i.e. interest in efficient, economical and recipient-friendly services). In this context, we would also like to refer you to the information on the use of cookies in this privacy policy.

  • Types of data processed: Contractual data (e.g. subject matter of contract, term, customer category), usage data (e.g. websites visited, interest in content, access times), meta/communication data (e.g. device information, IP addresses).
  • Data subjects: Users (e.g. website visitors, users of online services).
  • purposes of processing: affiliate tracking.
  • legal basis: consent (Art. 6 para. 1 p. 1 lit. a. DSGVO), contract performance and pre-contractual requests (Art. 6 para. 1 p. 1 lit. b. DSGVO), legitimate interests (Art. 6 para. 1 p. 1 lit. f. DSGVO).

Services used and service providers:

  • Amazon Affiliate Program: Amazon – Affiliate Program – Amazon and the Amazon logo are trademarks of Amazon.com, Inc. or one of its affiliates. Service Providers: Amazon Europe Core S.à.r.l., Amazon EU S.à.r.l, Amazon Services Europe S.à.r.l. and Amazon Media EU S.à.r.l., all four located at 38, avenue John F. Kennedy, L-1855 Luxembourg, and Amazon Instant Video Germany GmbH, Domagkstr. 28, 80807 Munich, Germany (collectively “Amazon Europe”), parent company: Amazon.com, Inc, 2021 Seventh Ave, Seattle, Washington 98121, USA.; website: https://www.amazon.de; privacy policy: https://www.amazon.de/gp/help/customer/display.html?nodeId=201909010.

Presence in social networks (social media)

We maintain online presences within social networks and process user data in this context in order to communicate with users active there or to offer information about us.

We would like to point out that user data may be processed outside the European Union. This may result in risks for the users, because, for example, the enforcement of the rights of the users could be made more difficult.

Furthermore, user data within social networks is usually processed for market research and advertising purposes. For example, usage profiles can be created based on the usage behavior and resulting interests of the users. The usage profiles can in turn be used, for example, to place advertisements within and outside the networks that presumably correspond to the interests of the users. For these purposes, cookies are usually stored on the computers of the users, in which the usage behavior and the interests of the users are stored. Furthermore, data independent of the devices used by the users may also be stored in the usage profiles (especially if the users are members of the respective platforms and are logged in to them).

For a detailed description of the respective forms of processing and the possibilities of objection (opt-out), we refer to the data protection declarations and information provided by the operators of the respective networks.

  • Instagram: social network; service provider: Instagram Inc, 1601 Willow Road, Menlo Park, CA, 94025, USA; parent company: Facebook, 1 Hacker Way, Menlo Park, CA 94025, USA; website: https://www.instagram.com; privacy policy: https://instagram.com/about/legal/privacy
  • Facebook: Social network; service provider: Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland; parent company: Facebook, 1 Hacker Way, Menlo Park, CA 94025, USA; website: https://www.facebook.com; privacy policy: https://www.facebook.com/about/privacy; opt-out: ad settings: https://www.facebook.com/adpreferences/ad_settings (login to Facebook is required).
  • Pinterest: social network; service provider: Pinterest Inc, 635 High Street, Palo Alto, CA, 94301, USA; Website: https://www.pinterest.com; Privacy policy: https://about.pinterest.com/de/privacy-policy; Opt-out: https://about.pinterest.com/de/privacy-policy.
  • TikTok: Social network/video platform; Service provider: musical.ly Inc, 10351 Santa Monica Blvd #310, Los Angeles, CA 90025 USA; Website: https://www.tiktok.com; Privacy policy: https://www.tiktok.com/de/privacy-policy.
  • YouTube: Social network and video platform; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; parent company: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; privacy policy: https://policies.google.com/privacy; opt-out: https://adssettings.google.com/authenticated.

Embedded content from other websites

Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.

Plugins And Embedded Functions And Content

We integrate functional and content elements into our online offer that are obtained from the servers of their respective providers (hereinafter referred to as “third-party providers”). These can be, for example, graphics, videos or city maps (hereinafter uniformly referred to as “content”).

The integration always requires that the third-party providers of this content process the IP address of the user, as without the IP address they could not send the content to their browser. The IP address is thus required for the display of this content or function. We endeavour to use only such content whose respective providers use the IP address only for the delivery of the content. Third-party providers may also use so-called pixel tags (invisible graphics, also known as “web beacons”) for statistical or marketing purposes. The “pixel tags” can be used to evaluate information such as visitor traffic on the pages of this website. The pseudonymous information may also be stored in cookies on the user’s device and may contain, among other things, technical information about the browser and operating system, referring websites, time of visit and other information about the use of our online offer as well as be linked to such information from other sources.

  • Font Awesome: Displaying fonts and icons; service provider: Fonticons, Inc. ,6 Porter Road Apartment 3R, Cambridge, MA 02140, USA; Website: https://fontawesome.com/; Privacy Policy: https://fontawesome.com/privacy.
  • Google Fonts: We integrate the fonts (“Google Fonts”) of the provider Google, whereby the user’s data is used solely for the purpose of displaying the fonts in the user’s browser. The integration is based on our legitimate interests in a technically secure, maintenance-free and efficient use of fonts, their uniform display, as well as taking into account possible restrictions under licensing law for their integration. Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; website: https://fonts.google.com/; privacy policy: https://policies.google.com/privacy
  • Google Maps: We integrate the maps of the service “Google Maps” of the provider Google. The data processed may include, in particular, IP addresses and location data of the users, which, however, are not collected without their consent (usually executed as part of the settings of their mobile devices); service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; website: https://cloud.google.com/maps-platform; privacy policy: https://policies.google.com/privacy; opt-out: opt-out plugin: https://tools.google.com/dlpage/gaoptout?hl=de, ad display settings: https://adssettings.google.com/authenticated.
  • YouTube videos: Video content; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; website: https://www.youtube.com; privacy policy: https://policies.google.com/privacy; opt-out: opt-out plugin: https://tools.google.com/dlpage/gaoptout?hl=de, settings for displaying ads: https://adssettings.google.com/authenticated.

Other stuff

Mailing lists

If you contact us with an enquiry you may receive marketing emails from us in future.

You can unsubscribe from mailings at any time of the day or night by clicking the unsubscribe link at the bottom of any of our emails.

Again, we don’t sell, rent, or trade email lists, so you don’t have to worry about us giving your data to some sentient spambot.

Links to other websites

This privacy notice does not cover the links within this site linking to other websites. Those sites are not governed by this privacy policy, and if you have questions about how a site uses your information, you’ll need to check that site’s privacy statement.

Access to your personal information

If you want to view, delete, or amend the personal data we hold, just ask! Here are our contact details.